Like many start-ups, ed&i body started as a side hustle as I worked full time in the corporate space. I had an initial belief that climbing the corporate ladder was the ‘right’ thing to do, but with my colourful past and how I was raised, I was never convinced that the rat race was for me. I am a high school dropout at 15, with a finance degree and ample life experience under my belt. ed&i is boot strapped by me and has scaled to be one of NZ’s most recognisable beauty care brands.
How I can help
I specialise in product ecommerce but can advise on particular service provided businesses.
Corporate Project consultancy
For corporate or established businesses that need expert external advice
Deep dive into your business to strategise and provide recommendations on a particular product or project to bring to market, scale or rebrand.
Starting out
1-1 advice for a start up or ideas phase
First steps, what to think about, ideas, target market, product validation, competition, market research
Start up costs
1-1 advice for a start up or ideas phase
How to fund a start up or grow your business without financial support
Branding and marketing
1-1 advice for a small business or start up
Creating a strong relatable brand, marketing costs and go to market strategy, social media influencer marketing, developing a marketing activation calendar.
Sourcing suppliers and manufactures
1-1 advice for a start up or ideas phase
How to source and research suppliers and manufactures
Product sampling
1-1 advice for a small business, start up or ideas phase
Understanding the sampling process, costs associated, where to start
Compliance, Financial requirements and operations of a business
1-1 advice for a small business, start up or ideas phase
Your responsibilities as a business owner and daily functions required to operate your business effectively
To make the most of your time, I recommend you prepare questions and be clear on your purpose for our session. Please provide as much information as possible about your business when booking your session online.
1 hour/$249.
Ongoing support engagements can be discussed on a case by case bases.